StellaNova · Marketing Directions

Pulsar

A kinetic neon-techno system built on StellaNova's own brand triad — electric violet → cyan → magenta over a near-black violet void. A live equalizer drives the hero, monospace data-labels tag every section, and the AI "Pista del día" sits in a glowing player strip. Boiler Room / Resident Advisor energy with a disciplined, conversion-forward grid.

Refs: Boiler Room · Resident Advisor (RA) · Sónar Festival · Awwwards electronic-music sites

Fonts: Space Grotesk (display/body) + JetBrains Mono (data/labels)

Thesis

StellaNova is a nightclub, not a hotel — so the brand's existing neon triad (the violet/cyan/magenta already in its tokens) becomes the whole system rather than incidental accents. The hero is treated as an audio interface: an animated equalizer, monospace "// section" tags, gradient-clipped NOVA wordmark, and the AI Track-of-the-Day rendered as a real player strip. It is the most on-brand and the most ENERGY-forward of the three: the screen should feel like the inside of the club. Every accent clears AA against the void (brightened on-dark variants), and all motion — equalizer, pulse, hover lift — sits under prefers-reduced-motion guards. Conversion stays front-of-mind: a persistent "Reservar Ahora" CTA, per-event "Obtener Entradas", and the live-club banner above the fold.

Open Pulsar full-screen ↗

Aurora suggested

The name made literal: a "nova" — a new star. Deep cosmic indigo with a slow aurora ribbon behind the wordmark, a faint starfield, and the AI "Pista del día" elevated to a hero feature card with its own audio wave. Cinematic and ownable, distinct from generic dark-club sites, while keeping the same neon energy and conversion spine.

Refs: Resident Advisor cosmic event art · Sónar+D · Awwwards space/generative sites · NASA/celestial aurora visualizations

Fonts: Clash Display (display) + Sora (body)

Thesis

"StellaNova" literally means new star — Aurora is the only direction that owns that idea instead of being a generic dark club page. A slow conic-gradient aurora ribbon drifts behind the centered wordmark over a faint starfield; the AI-generated Track of the Day is promoted from a footnote to a hero FEATURE card with its own animated audio wave, turning StellaNova's most novel asset into the headline. The four-color aurora palette (violet/cyan/green/pink) is broader than Pulsar's triad but stays disciplined: saturated color lives only in the ribbon, gradients and on-dark accents, never as body text. It reads more cinematic and brand-distinctive than the other two while keeping the conversion spine (event cards with ticket CTAs, live-club banner, persistent reserve CTA) and full AA + reduced-motion guards (ribbon drift, twinkle, wave all gated).

Open Aurora full-screen ↗

Casco de Oro

The grown-up, high-end play: warm noir with a single disciplined gold accent and an oxblood "live" note, a Fraunces editorial display serif over Archivo, a full-bleed photographic hero, and events laid out as an editorial date-list rather than cards. Tom Ford / Soho House / The Standard register, tuned for the colonial luxury of Casco Viejo.

Refs: Tom Ford · Soho House · The Standard / NoMad nightlife · Aman/Cereal editorial restraint

Fonts: Fraunces (display serif) + Archivo (grotesque body)

Thesis

The same content, dressed for the most premium register: StellaNova as a "casa de la noche" rather than a rave. Warm noir (espresso-brown blacks, not blue-black), one disciplined gold accent kept under ~5% coverage, and oxblood reserved exclusively for the "En Vivo" pulse. A high-contrast Fraunces display serif carries the voice (italic for the Nova / accents) against an Archivo utility face; events become an editorial date-list with leader-dot pricing, evoking a restaurant menu more than a ticketing grid. The hero is a single full-bleed photograph with a strengthened scrim guaranteeing AA on cream text. This is the direction to pick if StellaNova wants to read as the most upscale, art-directed venue in Casco Viejo — quiet luxury over club energy. Distinct from Pulsar (max energy) and Aurora (cosmic concept): it is the calmest, most editorial, most timeless.

Open Casco de Oro full-screen ↗

Suggested: Aurora — it is the only direction that OWNS the StellaNova name (a literal "new star") and promotes the AI Pista-del-día — the venue's most distinctive asset — to the hero, so the brand is unmistakable and ungeneric while keeping full club energy + conversion. Pulsar is the safest on-brand default (it just amplifies the existing neon tokens) — pick it for maximum nightclub immediacy with the least conceptual risk. Casco de Oro is the upscale/quiet-luxury play (warm noir + gold editorial) — pick it to position StellaNova as the most premium room in Casco Viejo. All three render real ES content, are AA-verified, and reduced-motion-guarded.